TikTok has reached a new milestone as the app was downloaded more than 2 billion times worldwide from the App Store and Google Play Store, according to Sensor Tower data.
In December 2019, the app surpassed 1.5 billion downloads. The rapid increase in downloads is driven by the COVID-19 pandemic and a greater number of app users finding ways to entertain themselves and others during lockdowns and isolation. But the data also reveals that during Q1 2020, TikTok generated the most downloads for any app ever during the quarter with over 315 million installs.
At the forefront, driving the growth, was India with 611 million downloads to date or 30.3% of total downloads, followed by China at 9.7% and the US at 8.2%. Google Play was responsible for the majority of downloads at 1.5 billion installs or 75.5% of total while the App Store generated 495.2 million downloads.
This is translating to a rise in revenue for the popular video app. Overall, user spend rose to $456.7 million which is 2.5x higher than back in December 2019. The majority of user spending is happening in China at revenues of $331 million or 72.3% of total, followed by the US at 19% and UK at 2% of total revenues.
TikTok is seemingly thriving during the global pandemic, and today, analytics platform Sensor Tower reported that the social media platform has been downloaded more than 2 billion times globally. It was downloaded 315 million times this quarter alone in the App Store and Google Play combined. Notably, these app download figures don’t account for third-party app stores that are popular in China. Sensor Tower says India, China, and the US are the countries that account for the most downloads.
We’ve reached out to TikTok to confirm or comment on Sensor Tower’s data and will update if we hear back. Still, it wouldn’t be surprising if TikTok experienced its biggest growth quarter this year. It’s even a joke on TikTok that millennials are finally all joining the platform because of the pandemic and social distancing. As people have more time on their hands and are bored at home, social networks are experiencing growth, despite advertisers tightening their budgets.
Snapchat grew its daily user base by 11 million people this quarter, according to its earnings call, and its competitor Marco Polo also experienced massive growth, with a 745 percent increase in signups during just the week of March 30th. Only TikTok knows its own download and usage numbers, but we expect them all to be up.